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Royal firm’s adverts ‘misleading’

Some progress, of sorts http://news.bbc.co.uk/1/hi/uk/7956378.stm

The MHRA has upheld the complaint about the wording used to advertise the medical efficacy of Prince Charles’s Dutchy Originals "Duchy Herbals Echina-Relief Tincture" and "Duchy Herbals Hyperi-Lift Tincture".

Now, I’m no fan of the MHRA as they are not fully transparent and have washed their hands in dealing with certain products. But at least the MHRA announcement, and the BBC’s reporting of it, will reach a wider audience and act as a warning to those that may otherwise have fallen victim for the disingenuous antics of Prince Charles’s company and other promoters of quackery and pseudoscience.

It’s a pity that the BBC didn’t mention the good work done by The Quackometer, DC’s Improbable Science, and other websites.

Further background information is here:

  1. http://www.quackometer.net/blog/2009/03/duchy-originals-pork-pies.html
  2. http://dcscience.net/?p=920
  3. http://news.bbc.co.uk/1/hi/health/7934568.stm
  4. http://www.metalvortex.com/blog/2009/03/11/277.html

Article by Kulvinder Singh Matharu – 2009

Related posts:

  1. Prince Charles, quack, quack, quack! Boo, boo, boo!
  2. The shaky foundations of Chiropractic
  3. Quackery! Part 2